- Category: Graphic design
- Client: Blurt Core Team
- Project date: 01 November, 2023
- Project URL: https://blurt.blog
The Blurt Blockchain Brand
The new logo uses one color: orange and two complementary colors: black and white. Orange is a warm and welcoming color, which conveys a feeling of optimism and positivity. Additionally, the new logo eliminates gradients. Gradients can be eye-catching, but they can also be difficult to read and remember. The new logo uses a flat color, making it simpler and easier to identify. The look of the logo is completely changed to achieve a neutral appearance, eliminating the angry expression of the previous logo. Some simple lights are also added to convey the feeling of a cartoon, thus representing the digital realm that represents Blurt and creating an image more in line with the nature of the project.